AT&T's West Coast Flagship retail space at 1 Powell Street in San Francisco was built in 1921. The lobby of the historical building hosts “coded art” being generated live on a 48 foot long curved LED.
Jeff Doud is Executive Creative Director at MaxMedia and a three-time Emmy winner, with a background in broadcast and graphics.
He spoke with me about putting new technology into very old (historically registered) buildings, getting along with the locals, and how instead of saying "Don't mess with the brand" AT&T said "Show us what you think could happen."
I spoke with Jeff via Skype.