150 Media Stream - Chad Hutson

December 15, 2017
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 150-1.jpeg

Chicago’s 150 Media Stream is a 127-foot long and 19-foot high permanent installation in the lobby of the new 150 North Riverside office building.

It is comprised of 89 individual vertical LED displays or 'blades' creating a canvas of over 3,000 square feet.

The content is driven by an ‘intelligent content library’ that constantly changes over time.
Essentially it’s living content, using generative algorithms to mix content using data and programming to keep it relevant.

There’s no advertising, messaging or monetization.
The owners wanted something that would never get stale and they go so far as to seek and commission artists to create content.

The custom built system allows playback of a huge variety of content, including gaming engines.

I spoke with Chad Hutson, President of Leviathan, a digital design creative agency about this 'living sculpture'.

 

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Maler Digital Signage

Netflix Lobby - Hollywood

November 24, 2017
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 Narcos.jpg

Imagine, while sitting in the lobby waiting for your next meeting, three walls around you change; placing you in a cocaine manufacturing camp in the jungles of Colombia. Minutes later they change again to drop you into a prison cafeteria in upper New York state.

When Netflix was designing the lobby of their new Hollywood Head Office, they said they wanted "Wow Factor" and that's what they got with the 1.9mm 13K LED - 12’h x 80’w screen that dominates their lobby.

The content is custom designed to promote Netflix programming, including Narcos and Orange Is The New Black.

I spoke with Meric Adriansen, EVP of Systems & Technology for D3 LED, about this impressive installation.

 

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Maler Digital Signage

Wells Fargo Center - Philadelphia

October 27, 2017
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Wells Fargo Center

Wells Fargo Center in Philadelphia is home to both the 76ers basketball team and Flyers hockey team, as well as the usual stream of arena-scale concerts and events (I'm looking at you Disney On Ice).

So imagine trying to install almost 20,000 square feet of interior LED displays throughout the venue without being able to impact the experience of the tens of thousands of fans attending each event.

This episode we talk to Chris Mascatello, Executive Vice President - Technology Solutions for ANC.

We discuss this large upgrade project that adds two impressive atrium display systems and new LED bowl fascia ribbons to the arena’s centre-hung display, two outdoor LED displays, highway facing billboards and digital menu-board technology, all controlled by the same system.

 

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Minnesota Vikings - U.S. Bank Stadium

October 13, 2017
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Vikings

Personalized RFID check-in, transparent OLED, a 30-foot projection screen and virtual reality.
That's just some of what the Minnesota Vikings put in place as they moved into their new U.S. Bank Stadium in 2016.

The Vikings worked with Dimensional Innovations to create this space for fans, which allows users to catch a pass while wearing a virtual reality Vikings helmet or run the three-cone drill against a current Vikings player’s pace, plus a number of other innovative interactive elements.

I spoke with Curtis Walker, Technology Director of Dimensional Innovations, about everything that's in the experience and the thinking behind it.

This video highlights the installation.

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City of Sudbury - Capital Networks

September 28, 2017
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This isn't a project that's large in terms of pixels or screen counts; its impact is in its scale.

The Canadian city of Sudbury is about a four-hour drive north of Toronto. With a population a little less than Jackson Mississippi, it is the seventh largest municipality by area in Canada.

Capital Networks has been working with the City since 2014 to help them coordinate their digital signage strategy to both employees and citizens across multiple City venues. That means over 45 locations including pools & recreation centres, Fire and Ambulance halls, arenas, public transit, and the Airport.

Interestingly the 'ownership' of digital signage rests with the Technology department. This frees up business groups to focus on their message, not the technology.

I spoke with Kelly Smith, Account Executive, with Capital Networks about whether IT ownership makes sense in all scenarios, and whether the lack of an overall message owner is an issue.

 

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Terrell Place - Beacon Capital

July 21, 2017
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Terrell Place 

Downtown Washington, D.C.'s Terrell Place is an office and retail complex named after civil rights activist Mary Church Terrell, a founding member of the NAACP, who led the protest against segregation at Hecht’s lunch counter in the 1950s.

Building owners, Beacon Capital asked ESI Design to transform the disjointed lobby, which is comprised of three connected components, including the former Hecht’s department store.

ESI’s designers unified the space by treating it as a single canvas.
Installing large-scale diffused LED displays with reactive media on the lobby walls and corridor portals created a sense of connection across the building’s common areas. The content is activated by passersby via an infrared camera system.

The resulting scenes ebb and flow with the pedestrian traffic inside the lobby.
At 80 feet wide x 13 feet high, the largest media wall is visible from the street through the oversize windows that were once the display windows of the department store.

I spoke with Michael Luck Schneider, Senior Creative Technology Designer at ESI Design about this visually stunning installation and it's details, including ambient sound.

 

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Allied Reit - Mirmir’s Well

June 22, 2017
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Mimir's Well 

Every year Toronto hosts "Scotiabank Nuit Blanche" an overnight art event that takes place across the entire city.
In 2015 SapientNitro (now SapientRazorfish) had just moved into their new offices and worked with their landlord, Allied Reit, to come up with something interesting for the lobby of the building.

The idea they came up with was 'Mimir's Well', a very old story about the Norse God Oldin, who sacrificed his eye to drink from Mirmir's Well and gain the wisdom and memory of the nine worlds.

Using Kinect technology, Unity 3D animation and parametric speakers guests stepping up to one of the nine sides of the exhibition were met with screens showing their own reflections, which soon morphed them into an animal of Norse lore.
As visitors experimented with their newly adopted forms, sound enveloped them while their surroundings transformed into one of the nine Norse worlds.

I spoke with Graham Ameron, who is Associate Creative Director at SapientRazorfish, about the technology and thinking behind this 12 hour installation.

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LinkNYC - Dave Etherington

June 1, 2017
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LinkNYC

This episode we're speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC.

In 2014 New York City set out to overhaul their payphone infrastructure.
The result is LinkNYC which provides anyone in New York City with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. It's all supported by advertising, but as you'll hear, that can be OK.

This is a really big project, with over $200 million invested in new fiber optic cable to support the more than 7,500 Link kiosks that will be installed over the next eight years. In fact, Dave tells me that this is "the largest deployment of digital displays in the world".

We talked about this Apex Award winning installation via Skype.

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Buffalo Wild Wings - Vlad Edelman

May 18, 2017
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 Buffalo Wild Wings

This episode we talk to Vlad Edelman, CEO of HEROFI Website, who won a Gold medal Apex Award in the Food & Beverages category at DSE 2017 for their work with Buffalo Wild Wings.

Although Buffalo Wild Wings is the largest sports bar chain in the world, operating over 1,200 restaurants, they were facing some challenges relating to identity, uniqueness and differentiating themselves in their communities.

They worked with HEROFI to create BDUBS-TV, a private network that features user generated content broadcast to assigned stores based on location via the Hometown Highlights program.

BDUBS-TV also has a broad range of locally targeted content, events and micro-streaming that expand the depth of relevant programming.
They combine all this content with some extra data visualizations, original programming, and carefully curated licensed media.

I spoke with Vlad on the floor of DSE about engaging customers via digital signage and why good content may be all about 'rules'.

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La Fonda Barranco Hotel - Alejandro Abrio & Luis del Sur

May 5, 2017
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La Fonda Barranco

Movilok won the DSE 2017 Silver APEX Award in the Event Venues & Hospitality category for their work at the hotel La Fonda Barranco.
The traditional hotel, in the heart of the very old city of Jerez, is the first certified hotel for the hearing impaired in Spain.

Even though the installation is just a single screen, it's the functionality and interactivity of this "Bidirectional Interaction Information Point" that make it so interesting.

Using a Chromebox with the Movilok App allows visitors to connect to the display with their mobile browser in their native language 24/7.
When the display and the smartphone are linked, the mobile detects touch gestures, acting as a remote-control for the display.
Information can be also downloaded to the phone for use by guests while they are out being tourists. This info includes maps (with points of interest), train timetables and coupons.

I spoke, first to Luis del Ser, from Movilok and then to Alejandro Abrio, from La Fonda Barranco hotel, on the floor of DSE, just hours before they won their award.

 

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Maler Digital Signage