AT&T 1 Powell Street - Jeff Doud

March 10, 2017


AT&T 1 Powell St.

AT&T's West Coast Flagship retail space at 1 Powell Street in San Francisco was built in 1921. The lobby of the historical building hosts “coded art” being generated live on a 48 foot long curved LED.

Jeff Doud is Executive Creative Director at MaxMedia and a three-time Emmy winner, with a background in broadcast and graphics.

He spoke with me about putting new technology into very old (historically registered) buildings, getting along with the locals, and how instead of saying "Don't mess with the brand" AT&T said "Show us what you think could happen."

I spoke with Jeff via Skype.

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Maler Digital Signage

City Walk - Alexandre Simionescu

February 24, 2017


City Walk Showstreet 
This episode we're looking at Dubai's City Walk, a new outdoor retail shopping concept that FLOAT4, based in Montreal and New York, has brought to life.

City Walk incorporates over 100 million pixels of digital content spread across 30 areas, making it one of the largest retail digital deployments in the world.

This is architecture, technology and content design on a massive scale.
The final product is a multimedia show that merges sound, a digital canopy, LED, video mapping and water-screen projection into one experience.

City Walk is made up of three main interconnected zones, each one a major project on its own:

The Gateway, which is City Walk's main entrance, has two 85 metre LED screens and a digital canopy covering the space in cool content.

The Showstreet is almost 100 metres long and connects the Gateway to the Place des Lumières. It includes ground projection that allows for an interactive experience, making it one of the largest interactive surfaces in the world.

The Place des Lumières, with an artificial pond that contains four hydraulic arms that emerge to create a projection screen made of water. The circular space has over 20 projectors and 100 lighting features working together to create an centrepiece for all of City Walk.

I spoke with Alexandre Simionescu, Co-Founder of FLOAT4 about entertainment, architecture and advertising within the City Walk shopping experience.

You can find FLOAT4's case study here.


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Maler Digital Signage


The Cube - Gavin Winter

February 10, 2017


The Cube

The Queensland University of Technology (QUT) hosts an amazing digital interactive learning space featuring 9 metre-high (27 feet) projections, 48 screen multi-touch interactive panels, and motion tracking technology.

Called The Cube, it’s purpose is to engage and inspire the next generation of thinkers and doers, and provide an immersive and participatory experience for everyone to enjoy. The Cube enables people to discover, visualise and contribute to research projects and explore big questions of the 21st century.

The content is produced in-house by a dedicated team of eight and draws in students, researchers, and artists from all over the world. They’re creating content on a real-world scale, allowing 'citizen scientists' as the public is called, to experience real project scenarios and explore some of the challenges being tackled at Universities with hands-on and interactive workshops. 

On this episode we’re speaking with Gavin Winter, who is the Manager of the Visualisation and eResearch team, called ViseR, at the Institute for Future Environments at QUT. Gavin was the Project Manager for The Cube during its design, engineering, and implementation - and maintains a key role in the strategic planning of The Cube and QUT’s on-going technology research and development initiatives.

He has some insight into this unique space and some advice about how to deal with networks in a large university setting...

@GavinWinterBNE @QUTTheCube @IFE_QUT


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Cosmopolitan Hotel - Katrina Crawford & Mark Bashore

January 19, 2017


Cosmopolitian Hotel Lobby 
The lobby of the Cosmopolitan Hotel, in Las Vegas, is dominated by its eight columns covered in 384 screens, which appear even larger due to the reflective floors and mirrored ceilings. It is one of the most beautiful digital signage spaces around.

The best part is the content doesn’t sell a thing, other than brand experience. Its artistic, often ambient, content is custom designed for the space. This provides a great User Experience but just as compelling for the hotel it creates User Presence with guests taking their faces out of their phones and realizing they have entered a hotel unlike any in the world.

Katrina Crawford and Mark Bashore are partners in life and work. They've been involved in the creation of content for the Cosmopolitan Hotel since it's inception, while working for Digital Kitchen. Now on their own, as co-owners of Plains of Yonder, their latest commission combines a mixture of physical, traditional elements and animations and can be viewed here.

I spoke with them, via Skype, about the early days getting the installation up and running, their latest installation, as well as their thoughts on content creation for digital signage in general


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